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Social Media Center

Hall C Lobby

One of the most visited areas at last year’s conference, the HIMSS Social Media Center (#HSMC on Twitter) is the place to learn about the application of social technology in healthcare and to maximize your networking activities at HIMSS12. Be sure to stop by during conference hours to connect with leading health IT bloggers, social media specialists and the faces behind HIMSS social networks through educational sessions, panel discussions and meetups. Other amenities include screens displaying the latest social media buzz around conference, kiosks to explore and engage with HIMSS on social networks, and a lounge area for attendees to network with each other.

GET CONNECTED! Broaden how you see health IT and healthcare social media by following the valuable resources and discussions of the #HIMSS12 #HSMC Speakers on Twitter.

 

Social Media Center Hours
Tuesday, February 21 7:30 AM – 6:00 PM
Wednesday, February 22 7:30 AM – 6:00 PM
Thursday, February 23 7:30 AM – 6:00 PM
Friday, February 24 7:30 AM – 12:30 PM

 

Social Media Center Sessions

Meet the Bloggers: Clinician Edition

Tuesday, February 21, 1:30 pm – 2:30 pm

During this panel discussion, clinicians who are social media super users will discuss and share guidance, recommendations and tips on leveraging social media professionally and to engage with patients.

Brian Ahier (Moderator)
Health IT Evangelist, Mid-Columbia Medical Center
Blog: http://ahier.blogspot.com 
Twitter: @ahier

Howard Luks, MD
Chief of Sports Medicine and Arthroscopy, University Orthopedics, PC, Westchester Medicine Center
Blog: http://howardluksmd.com 
Twitter: @hjluks

Matt Mealiffe, MD
Founder/CEO, Evinome
Blog: http://brcascoop.com 
Twitter: @mattmealiffemd

Geeta Nayyar, MD, MBA
Chief Medical Information Officer, AT&T ForHealth
Twitter: @gnayyar

Dirk Stanley, MD, MPH
Chief Medical Informatics Officer
Blog: http://dirkstanley.com
Twitter: @dirkstanley

"Personal” Health IT – How the Emerging Health Citizen Is Adopting Social Networks, Health Monitoring Devices and PHRs

Tuesday, February 21, 3:00 pm – 3:45 pm

As the healthcare environment morphs toward accountable care and consumer-directed plans, health consumers are starting to navigate their personal health ecosystems using social networks, PHRs and self-monitoring devices to deeply engage with their health and healthcare. The session will review the existing and emerging personal health information technologies and how to best use them to engage with empowered health consumers.

Jane Sarasohn-Kahn, MA, MHSA
Health Economist and Management Consultant, THINK-Health
Blog: http://healthpopuli.com 
Twitter: @healthythinker

Driving Patient Engagement Through Mobile Platforms

Tuesday, February 21, 4:00 pm – 4:45 pm

Mobile devices and social platforms are becoming ubiquitous communication tools. The rapid adoption of mobile devices creates an opportunity for healthcare providers to reach consumers and potential patients with relevant informa­tion in the palm of their hand. This session will include case studies of mobile-optimized websites; a mock session of populating relevant mobile website content; and strategies and examples of marketing mobile and social platforms to increase patient engagement.

Marcus Gordon, MBA
Director of Marketing, Public Relations, and Emerging Media, Atlanta Medical Center
Blog: http://healthcaremarketingmusings.wordpress.com
Twitter: @AtlMedCtr

#HIMSS12 Meetup

Wednesday, February 22, 11:00 am – 12:00 pm

During this meetup, the managers of #HITsm Chat will host a live Twitter chat with attendees.

Jon Mertz
Vice President, Marketing, Corepoint Health
Blog: http://hl7standards.com 
Twitter: @jonmertz

Erica V. Olenski
Managing Editor, HL7 Standards
Blog: http://hl7standards.com 
Twitter: @TheGr8Chalupa

Tactics for Establishing a Strong Digital Footprint

Wednesday, February 22, 3:00 pm – 3:45 pm

Healthcare and medicine are some of the most underserved communities in social media. This session will equip clinicians and health IT professionals with practical tactics, best practices and real-world examples of how to establish a strong digital footprint in a relatively short period of time using social media.

Howard Luks, MD
Chief of Sports Medicine and Arthroscopy, University Orthopedics, PC, Westchester Medicine Center
Blog: http://howardluksmd.com
Twitter: @hjluks

Meet the Bloggers: Health IT Edition

Wednesday, February 22, 4:00 pm – 5:00 pm

This panel discussion connects you with leading health IT industry bloggers. Panelists will give you a behind-the-scenes look at the dedication, responsibilities and skills required to develop and maintain a successful blog and following.

Brian Ahier (Moderator)
Health IT Evangelist, Mid-Columbia Medical Center
Blog: http://ahier.blogspot.com
Twitter: @ahier

Jennifer Dennard
Social Marketing Director at Billian's HealthDATA/Porter Research/HITR.com
Blog: http://healthcareitnews.com/blog/author/25991 and http://emrandehr.com/author/jennifer
Twitter: @smyrnagirl

John Lynn
Editor and Founder, HealthScene.com
Blog: http://healthcarescene.com
Twitter: @techguy

Neil Versel
Freelance Journalist and Blogger
Blog: http://meaningfulhitnews.com
Twitter: @nversel

Carissa Caramanis O’Brien
Social Media Community and Content Director, Aetna
Blog: http://CarissaO.com
Twitter: @CarissaO

Healthcare Friending Social Media: Recommendations from HIMSS Social Media Work Group

Thursday, February 23, 12:15 pm – 1:00 pm

The HIMSS Social Media Work Group, as part of the Personal Health IT Task Force, produced a thought paper to encourage providers to use social media tools. Through this thought paper and associated presentation, discover ideas and first steps for effectively and appropriately engaging consumers via social media, and exploring the use of social media for other professional elements such as continuing education, marketing, and emergency preparedness and communications.

Brad Tritle, CPHIT
President and CEO, Health-e Republic, and Chair of HIMSS Social Media Work Group
Twitter: @btritle

#HIMSS12 Meetup

Thursday, February 23, 2:45 pm – 3:45 pm

During this meetup, meet and converse with some of the leading #epatient voices in the social space.

Meet the Bloggers: mHealth Edition

Thursday, February 23, 4:00 pm – 5:00 pm

This panel discussion connects you with leading mHealth bloggers. Panelists will share their experiences covering this emerging hot topic in the social space and discuss the potential role social networking can play in mHealth.

Matthew Browning, RN, MSN
CEO, YourNurseIsOn.com
Blog: http://yournurseison.blogspot.com
Twitter: @matthewbrowning

Travis Good, MD, MBA
Editor
Blog: http://histalkmobile.com
Twitter: @travisjgood

Sherry Reynolds
Executive Director, Alliance4Health
Blog: http://blogger.alliance4health.org
Twitter: @Cascadia

Christina Thielst, FACHE, MHA
Independent Contractor/Consultant
Blog: http://thielst.typepad.com
Twitter: @cthielst

Eric Wicklund (Moderator)
Editor, mHIMSS, MedTech Media
Blog: http://mhimss.org/blog
Twitter: @eriwick