10 Ways Exhibitors Can Embrace Sustainability at HIMSS25

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10 Ways Exhibitors Can Embrace Sustainability at HIMSS25

In today’s world, sustainability is more than a buzzword—it’s a commitment that resonates with customers, partners, and communities. Exhibitors at HIMSS25 have a unique opportunity to showcase their dedication to environmental responsibility while contributing to a greener event experience. Here are some impactful ways you can make your booth and overall conference presence more sustainable.

1. Reduce and Reuse Materials

Opt for modular booth designs that can be reused and reconfigured for multiple events, reducing the need for single-use materials. Sustainable displays and recycled materials can make a big impact over time.

2. Choose Eco-Friendly Giveaways

Instead of conventional swag, consider environmentally-friendly giveaways like reusable water bottles, seed packets, or digital gift cards. Focus on items that provide long-term value and won’t end up in a landfill.

3. Go Paperless

With today’s digital tools, there’s less need for printed brochures and handouts. Consider using QR codes that link to product demos, catalogs, or videos. HIMSS25 offers several tech solutions to help you go digital and minimize paper waste.

4. Use Sustainable Signage

Select signage materials that are recyclable, reusable, or biodegradable. Companies that offer “green” printing methods or use reclaimed materials can help you create standout signage while keeping waste to a minimum.

5. Prioritize Energy Efficiency

Choose for energy-efficient lighting options, such as LEDs, to reduce energy consumption at your booth. Some exhibitors even integrate small solar panels to power parts of their display, sending a strong message about their commitment to green energy.

6. Offer Digital Business Cards

Replace traditional paper business cards with digital ones. QR codes or NFC technology make it easy for attendees to save your contact information directly to their phones, reducing paper use and providing a modern touch.

7. Provide Sustainable Food and Beverage Options

If you plan on offering refreshments, prioritize organic, locally sourced, or fair-trade options. Providing sustainable food and drink choices can encourage attendees to think about their own consumption habits.

8. Consider Sustainable Transportation

Encourage your team to use public transportation, carpool, or opt for electric vehicles to travel to the conference. Offset carbon emissions from travel by partnering with organizations that support reforestation and other green initiatives. While onsite, take advantage of the HIMSS25 shuttles to get around easily and efficiently. 

9. Set a Sustainable Example

If you’re using demo products or showcasing equipment, use energy-efficient models to demonstrate your organization’s commitment to eco-friendly practices. HIMSS attendees appreciate seeing companies lead by example.

10. Engage with Attendees on Sustainability Topics

Share your sustainability journey with booth visitors. Explain what steps you’re taking to be more eco-conscious and encourage attendees to share their own ideas and practices for sustainability. This engagement can help inspire others and establish you as a leader in sustainability within the healthcare industry.

As an exhibitor, committing to sustainability isn’t just a way to reduce your environmental impact—it’s a way to stand out. By integrating these sustainable practices into your HIMSS25 presence, you can drive meaningful conversations, connect with attendees on shared values, and position your organization as a forward-thinking industry leader.

Learn more about the sustainability efforts at HIMSS25 here https://www.himssconference.com/sustainability/

Not an exhibitor? Reach out to our sales team at salesinfo@himssconference.com to learn more about our exhibitor offerings.

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Unlock Global Opportunities: How HIMSS25’s Worldwide Reach Adds Direct Exhibitor Value

exhibitor Blogs

Unlock Global Opportunities: How HIMSS25’s Worldwide Reach Adds Direct Exhibitor Value

As the healthcare landscape continues to evolve, the importance of global connectivity cannot be overstated. HIMSS25 is not just an event; it’s a pivotal platform that unlocks unparalleled opportunities for exhibitors to expand their reach and enhance their impact in the healthcare sector. With participants from around the globe, HIMSS25 is designed to bridge gaps, foster collaborations, and facilitate the exchange of innovative ideas.

1. Access to a Diverse Audience

HIMSS25 attracts professionals, decision-makers, and stakeholders from every corner of the healthcare ecosystem, including providers, payers, government officials, and technology innovators. This diversity enriches the onsite dialogue and allows exhibitors to connect with potential clients and partners they may not encounter in their local markets.

By featuring your products or services at HIMSS25, you position your brand on a global stage, gaining exposure to an audience eager to explore cutting-edge solutions.

2. Networking Opportunities Across Borders

With attendees from over 90 countries, HIMSS25 provides a unique environment for networking on an international scale. Engage in meaningful conversations, participate in collaborative discussions, and forge relationships that can lead to fruitful partnerships.

The chance to network with global industry leaders and innovators can catalyze new business ventures and provide insights into emerging trends and market demands across different regions.

3. Showcasing Innovations to a Global Market

HIMSS25 is the ideal venue for exhibitors to unveil their latest innovations to a worldwide audience. Whether you’re launching a new product or showcasing advancements in technology, the global reach of HIMSS25 ensures your innovations are seen by those who matter most in the industry.

Leverage this platform to demonstrate how your solutions can address the unique challenges faced by healthcare systems around the globe.

4. Learning from Global Perspectives

In addition to networking and showcasing products, HIMSS25 offers a wealth of knowledge through its educational sessions and keynote presentations. Gain insights from international thought leaders, learn about successful case studies from various regions, and understand the global trends shaping healthcare today.

This knowledge not only enhances your own offerings but also equips you to better meet the needs of diverse markets and customers.

5. Enhanced Brand Visibility

Participating in HIMSS25 amplifies your brand’s visibility on a global scale. As an exhibitor, you’ll be featured in marketing materials, online platforms, and event promotions, reaching a vast audience before, during, and after the event. This enhanced exposure translates to increased brand recognition, generating interest and driving potential leads long after the conference concludes.

Increased visibility positions your company as an active player in the global healthcare conversation, reinforcing your commitment to innovation and excellence in the industry.

6. Positioning Your Company as a Leader in Global Health Innovation

Exhibitors who demonstrate their commitment to advancing healthcare on an international level are often viewed as forward-thinking and impactful. This perception can significantly enhance your brand’s reputation and influence in the industry.

By participating in HIMSS25, your company is positioned as a leader in the global health innovation landscape.

Key Takeaways

HIMSS25 is more than just a conference; it’s an opportunity to unlock global possibilities and propel your organization to new heights by interacting with +30,000 industry professionals. With its extensive reach, HIMSS25 offers exhibitors unmatched access to diverse audiences, networking opportunities, and insights that can transform your business strategy.

Don’t miss your chance to be part of this landmark event. Join us in shaping the future of healthcare on a global scale – email salesinfo@himssconference.org to be contacted by a member of our sales team.

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Staying Competitive at HIMSS25: Major Exhibitor Trends

exhibitor Blogs

Staying Competitive at HIMSS25: Major Exhibitor Trends

As we look ahead to 2025, our exhibitors are increasingly focusing on delivering more personalized, immersive, and sustainable experiences, while maximizing the impact of their event presence through both in-person and digital channels. By embracing these trends and incorporating them into your HIMSS25 exhibitor strategy, you’ll establish your organization as a competitive and forward-thinking presence on the show floor.

Personalized Experiences
  • Data-Driven Engagement: Exhibitors are using data and analytics to personalize experiences for attendees. This includes tailored booth interactions, customized product recommendations, and pre-scheduled meetings with key prospects.
  • Interactive Tech: Augmented reality (AR), virtual reality (VR), and gamification are being used to create immersive and memorable experiences, drawing in more foot traffic to booths.
Sustainability Initiatives
  • Eco-Friendly Booths: Many companies are focusing on sustainability by using eco-friendly materials in booth construction, offering digital brochures instead of printed ones, and minimizing waste. Exhibitors are aligning with event organizers’ sustainability goals to meet attendee expectations.
  • Green Messaging: Exhibitors are highlighting their sustainable products, services, and initiatives as part of their overall brand messaging at events.
Emphasis on Networking & Community Building
  • Curated Networking: Exhibitors are taking advantage of platforms and technologies that allow for curated networking, where they can connect with high-potential leads more efficiently through AI-based matchmaking tools.
  • Private and VIP Events: Hosting exclusive events or lounges within larger conferences is gaining popularity. Exhibitors are offering invite-only sessions for key clients or partners to enhance relationship-building.
Focus on Thought Leadership & Education
  • Speaking Opportunities: Exhibitors are placing more value on securing speaking roles, panel discussions, and educational sessions. Providing thought leadership is seen as key to building trust and brand credibility.
  • Content Marketing Integration: Many exhibitors are aligning their event presence with broader content marketing efforts, using the event as a launch point for new research, case studies, or white papers.
Attendees at the HIMSS Global Health Conference exploring a robotic technology exhibit at the AT&T Business booth.
ROI-Focused Participation
  • Metrics and Analytics: Exhibitors are more focused on tracking ROI from their participation. They are investing in tools to measure lead generation, booth traffic, and engagement during and after the event.
  • Pre-Event and Post-Event Campaigns: Pre-scheduled meetings and follow-up campaigns are becoming integral parts of the exhibitor strategy, ensuring that their event presence leads to tangible business outcomes.
Health & Safety Considerations
  • Post-COVID Adjustments: Many exhibitors continue to prioritize health and safety, offering touchless engagement options, such as QR code-based product information, virtual business cards, and low-contact booth designs.
Partnerships & Collaboration
  • Cross-Industry Collaboration: Exhibitors are forming partnerships with complementary brands to create joint experiences, co-branded booths, or collaborative sessions that provide more value to attendees.
  • Sponsor Integrations: Partnering with event organizers for enhanced visibility, exhibitors are sponsoring key areas like lounges, food and beverage stations, or networking areas to increase brand exposure.
Global Participation & Localization
  • Localized Exhibits: Exhibitors are becoming more global, but they are also focusing on localizing their exhibits, ensuring that messaging, products, and experiences resonate with different regional audiences.
  • Cross-Border Exhibiting: With more hybrid options, global companies are using major events to make inroads into new markets, even if their physical presence is limited.

These trends are in full swing for HIMSS25 and highlight how exhibitors are adapting to meet the demands of a more connected, eco-conscious, and data-driven audience. As the event landscape continues to shift, staying ahead of these innovations will be key to maximizing impact and achieving success in 2025 and beyond.

Check out our other recent thought leadership pieces here and contact our sales team for more information on how to secure an innovative and eye-catching exhibit space at HIMSS25.

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HIMSS Global Healthcare Conference & Exhibition Attracts the Entire Healthcare Ecosystem

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HIMSS Global Healthcare Conference & Exhibition Attracts the Entire Healthcare Ecosystem

When it comes to healthcare technology events, HIMSS Global Conference stands apart as a hub that attracts organizations from every corner of the healthcare ecosystem. From payers and providers to life sciences, medical device manufacturers, and tech innovators, HIMSS brings together a diverse community focused on advancing healthcare through technology. In contrast, many other healthcare events, tend to focus on narrower segments of the industry, which limits the scope of networking and partnership opportunities. For businesses looking to grow their influence, make connections, and drive sales, HIMSS25’s comprehensive ecosystem presents a unique opportunity. Here’s why HIMSS25 can be a game-changer for your business.

Your Ideal Buyers Attend

Whether your business focuses on EHR systems, interoperability solutions, or emerging technologies like AI in healthcare, the wide range of attendees at HIMSS25 means there are solutions for everyone who attends. Unlike other events, which concentrate solely on startups or niche tech sectors, HIMSS25 offers a platform to reach decision-makers from organizations across the entire healthcare spectrum. As an exhibitor or attendee at HIMSS25, you are positioned at the intersection of the industry’s most pressing issues. HIMSS25 enables you to network with potential clients, partners, and even competitors from every sector—all in one place, making it a one-stop event for business growth.

Access to Core and Adjacent Markets

Hand in hand with collaboration is innovation, and HIMSS25 is nothing if not a showcase for innovation. The presence of the entire ecosystem means businesses like yours can demonstrate value in a real-world context, allowing innovation to happen in real-time. At more narrowly focused events, your solutions might resonate only with a specific audience. At HIMSS25, you get the opportunity to show how your technology interacts across the healthcare continuum—connecting payers, providers, and technology companies. This visibility extends beyond your target audience, allowing you to showcase your brand’s relevance to stakeholders throughout the healthcare value chain.

Engage with Global Thought Leaders and Solution Seekers

Our specialty pavilions provide a unique HIMSS Global Conference feature that brings together topic-specific smart technologies with SME’s in a hands-on environment, making you the hero for solution seekers. While other events offer focused show floor environments, only HIMSS Global Conference provides highly interactive showcases where exhibitors can demonstrate solutions in real time, leveraging live data. They also provide exhibitors a platform to showcase deep industry expertise and share client success stories via a variety of thought leadership opportunities.

Stay Ahead of Emerging Healthcare Trends

Additionally, HIMSS25’s holistic approach makes it easier for businesses to tap into emerging trends. While other events may only highlight certain industry innovations, HIMSS25 brings stakeholders from government agencies, academia, research, healthcare providers, and technology companies together in one venue. This gives you deeper insight into the next big shifts in healthcare, ensuring that your solutions align with the evolving needs of the entire industry. It’s a breadth of perspective that other events, limited in scope, simply can’t match.

More Than a Conference and Exhibition

In short, HIMSS25 offers more than just a trade show. It’s a dynamic, interconnected platform that allows you to access and engage the entire healthcare ecosystem—something other events lack. By tapping into this expansive network, you’ll gain exposure, foster partnerships, and position your company as a forward-thinking leader in healthcare. HIMSS25 ensures that your business remains at the forefront of the industry, while other events may leave you with a more limited view of what’s possible.

To learn more about exhibitor or sponsorship opportunities, please contact us, and we’ll be in touch shortly.

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HIMSS25 vs. The Other Guys: Which One is Right for Your Business

exhibitor Blogs

HIMSS25 vs. The Other Guys: Which One is Right for Your Business

When planning where to invest your time and resources as an exhibitor, selecting the right event is crucial to ensuring you meet your organizational goals. With an ever-expanding pool of options, it’s important to understand how each event stacks up. For those looking to maximize ROI and brand visibility, while forging critical strategic relationships, HIMSS25 continues to lead the way.

Comprehensive Attendee Base

Unlike other healthcare events, HIMSS25 attracts a diverse range of attendees across the entire healthcare ecosystem—from healthcare providers and payers to government agencies, life sciences, and IT vendors. This breadth of attendees provides exhibitors unparalleled opportunities to engage with a variety of stakeholders and influencers, creating meaningful connections that drive business forward. No matter who your target audience is, they will be at HIMSS25.

Variety of Thought Leadership Platforms

There is no shortage of opportunities to share your deep industry expertise at HIMSS25. With an expansive array of educational sessions, day-long forums, and thought leadership sessions on and off the show-floor, the event provides your business a variety of platforms to educate and engage with potential buyers. At HIMSS25, we position your organization as a trusted industry leader.

Specialty Pavilions with Purpose

Our specialty pavilions provide a unique HIMSS Global Conference feature that brings together topic-specific smart technologies with SME’s in a hands-on environment, making you the hero for solution seekers. While other events offer focused show floor environments, only HIMSS Global Conference provides highly interactive showcases where exhibitors can demonstrate solutions in real time, leveraging live data. They also provide exhibitors a platform to showcase deep industry expertise and share client success stories via a variety of thought leadership opportunities.

Customizable Exhibit Options

HIMSS25 provides a diverse range of exhibitor packages and sponsorship opportunities, from traditional booths and convenient meeting rooms to speaking engagements and exclusive networking events, allowing each organization to tailor their presence to their specific goals. With customizable options designed to target key audiences and enhance visibility, exhibitors can create the perfect fit for their brand and maximize their ROI.

Access to Decision Makers

HIMSS Global Conference & Exhibition is renowned for bringing together top decision-makers, including CIOs, CTOs, Directors and healthcare executives who are actively seeking solutions to their organizational challenges. With curated experiences exclusively for C-Suite attendees, your buyers will not only be at HIMSS25, but they’ll be seeking solutions and actively engaging with exhibitors like you.  

Our recent CIO panel emphasized the importance of sending provider Directors to HIMSS25 to uncover the latest tools and solutions necessary for advancing organizational goals.

Rich Networking Opportunities

HIMSS25 offers various curated networking experiences, including VIP events, matchmaking programs, and variety of dedicated lounges and activities that facilitate meaningful connections. While other events may have surface level activations, HIMSS Global Conference is where you’ll make rich, strategic partnerships that move your business forward.

Exhibitor ROI Focus

HIMSS25 prioritizes exhibitor experience through offerings like detailed exhibitor guides that help you attract the right attendees, optimize booth engagement, and showcase your solutions effectively, while pre-event marketing support ensures your brand is top-of-mind for key prospects. The dedicated booth support team is also available throughout the event to ensure a seamless experience. HIMSS25 also offers a robust mobile app to help both attendees and exhibitors connect onsite. While competitors claim to prioritize exhibitors, HIMSS25 truly delivers with a comprehensive, exhibitor-first approach that helps you reach your goals and measure tangible results.

Global Reach and Scale

HIMSS25 stands out as a truly global event, attracting a diverse and international audience including decision-makers from major healthcare systems, government agencies, and cutting-edge technology firms. This international presence provides unparalleled opportunities for exhibitors to expand their reach beyond domestic markets and tap into emerging opportunities around the globe. In contrast, other events primarily focus on regional or national audiences, which limits the ability to forge global connections and extend a brand’s impact.

Partnership with Key Stakeholders

HIMSS25 has unparalleled partnerships with government, policy-makers, and regulatory bodies, enabling exhibitors to tap into policy-driven conversations and connections that shape the care landscape. Exhibitors can benefit from the large government presence on the show floor, which draws representatives from a variety of public-sector agencies.

Decades of Experience

With decades of experience, HIMSS Global Conference has built a legacy of trust, expertise, and leadership in the healthcare innovation space. The conference is highly regarded as a must-attend event for healthcare professionals seeking to stay ahead of industry trends and discover real-world solutions with immediate applications, and for exhibitors looking to position themselves as leaders in healthcare transformation. Competitors, while newer, often lack the depth of understanding, reputation, and long-standing relationships that HIMSS has cultivated within the global healthcare community.

When it comes to finding the right event to maximize your ROI, build a robust pipeline, and demonstrate your expertise to a global audience, there’s only one show that checks all the boxes. To learn more about how you can gain a competitive edge, simply contact us, and a member of our team will be in touch.

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