1. Pre-Event Outreach: Build Anticipation Early

Your success at HIMSS26 begins long before the event doors open. Start building excitement by reaching out to your target audience through email campaigns, social media, and personalized invitations. Share sneak peeks of new product launches, exclusive in-booth experiences, or special offers. Highlight your booth number and encourage attendees to schedule appointments by offering perks like personalized demos, giveaways, or consultations.

Pro Tip: Leverage the HIMSS26 mobile app to promote your participation and ensure your booth is on their must-visit list.

2. Take Advantage of Onsite Marketing Opportunities

HIMSS26 offers a variety of onsite marketing options to help you stand out. From digital signage and floor decals to event sponsorships, these opportunities can amplify your visibility. Consider sponsoring a high-traffic area or a networking event, to increase brand recognition and attract attendees to your booth.

Pro Tip: Use geofencing ads around the event venue to target attendees on their mobile devices with reminders to visit your booth.

3. Create an Interactive and Memorable Booth Experience

A visually striking booth may grab attention, but an interactive experience will keep visitors engaged. Incorporate hands-on demos, virtual reality (VR) experiences, or gamification elements like contests and giveaways. The more immersive and engaging your booth, the more likely attendees will stay longer and connect with your team.

Pro Tip: Use QR codes to provide easy access to downloadable resources, entry forms for prizes, or additional product information, while also tracking visitor engagement.

4. Leverage Social Media to Amplify Your Presence

During HIMSS26, maintain momentum by staying active on social media. Use event hashtags like #HIMSS26 and tag HIMSS social accounts to expand your reach. Share live updates, photos, and videos of booth activities, product demos, and attendee interactions. Encourage visitors to tag your brand in their posts for added exposure.

Pro Tip: Run a social media contest or offer exclusive in-booth experiences for attendees who share your posts or use your custom event hashtag.

5. Train Your Booth Staff to Be Engaging and Knowledgeable

Your booth staff play a critical role in attracting and retaining visitors. Ensure your team is approachable, well-trained, and equipped with clear messaging and concise talking points. Encourage them to initiate conversations, ask insightful questions, and actively engage with attendees. Make sure they are well-versed in your products or services and can quickly demonstrate how your solutions address key healthcare challenges.

Pro Tip: Rotate staff members regularly to keep them energized and ensure they remain enthusiastic throughout the event.

Bonus: Post-Event Follow-Up

The work doesn’t end when HIMSS26 concludes. Promptly follow up with the leads you’ve collected to nurture relationships and move prospects further down the sales funnel. A personalized post-event email or phone call can make all the difference in converting booth traffic into tangible ROI.

Pro Tip: Include a recap of your booth highlights or a link to a resource shared during the event to keep the conversation going.

By implementing these strategies, you’ll not only attract more visitors to your booth but also create meaningful connections that drive long-term business success at HIMSS26.

Learn more about amplifying your brand at HIMSS26

Contact salesinfo@himssconference.com to explore our exhibit and sponsorship opportunities designed to drive business and build lasting connections.