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Turn Focused Conversations into Healthcare Pipeline

Get direct access to healthcare decision-makers in private, scheduled meetings.

Securing time with healthcare decision-makers is hard. Inboxes are crowded, buying committees are complex, and calendars are protected. Even strong solutions can struggle to reach the executives and influencers who shape technology decisions.

The Online Reverse Expo, July 21-23, 2026, gives suppliers a direct path to connect with healthcare leaders through scheduled, one-on-one virtual meetings, so you spend less time chasing introductions and more time moving opportunities forward.

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online reverse expo

“There are too many success stories to list. Of the 17 meetings, we have plans to move forward with 15 of the clients.”

Online Reverse Expo: July 21-23, 2026

What Is the Online Reverse Expo?

A reverse expo flips the traditional event model. Instead of walking on the show floor, suppliers meet with providers in pre-scheduled, private conversations on a custom virtual platform. The result is fewer no-shows, less friction, and more substantive dialogue.

What Does Your Package Include?

Each supplier package provides eight 14-minute, one-on-one meetings for your team, with one designated representative per meeting. Scheduling and facilitation are handled for you, so you can focus on the conversation. After the event, you receive contact details for the leaders you met to support timely follow-up, subject to attendee consent and applicable privacy terms.

Who Will You Meet?

Participating providers include senior healthcare leaders across IT, security, and clinical informatics. Get your brand in front of titles such as:

  • CEO
  • CIO
  • CTO
  • CISO
  • CMIO
  • CNIO
  • SVP
  • EVP
  • Vice President of Information Systems or Data & Analytics
  • and Director of Clinical Informatics or Information Systems
Why 14 Minutes?

Short, structured meetings drive clarity. The format encourages both sides to align quickly on the problem, outcomes, and next steps. It’s designed for efficiency without sacrificing depth.

Build Visibility Between Major Events

Your event strategy doesn’t end when the show floor closes. The Online Reverse Expo helps you maintain momentum between in-person shows by creating another touchpoint with healthcare executives. Use it to introduce solutions, validate fit, and shape near-term next steps while supporting your year-round marketing and sales efforts.

Amplify with High-Visibility Ads

Extend your presence with 30-second video or static spot ads that run between meetings for participating hospital and health system executives. These placements keep your brand visible throughout the experience and reinforce your meeting messages.

A Focused Opportunity for Supplier Engagement

This isn’t about collecting a high volume of passive leads. It’s about scheduled conversations with healthcare decision-makers who have opted in. If you want to build relationships, grow pipeline, and stay connected with provider audiences, the Online Reverse Expo offers a focused way to meet the leaders who matter.

Ready to Amplify Your Brand?

Reserve your package for July 21–23, 2026. We’ll handle the scheduling – your team shows up prepared to talk outcomes. Contact salesinfo@himssconference.com.

 

Join Us in Chicago

April 5-8, 2027
HIMSS27

HIMSS27 Pass Inclusions

Conference Plus Pass

  • Exhibit Hall Access ✅
  • General Sessions ✅
  • Keynote Sessions ✅
  • Light Refreshments ✅
  • Preconference Forums ✅
  • Opening Reception ✅
  • Executive Summit ❌
  • Exclusive VIP Event ❌

Executive Plus Pass

  • Exhibit Hall Access ✅
  • General Sessions ✅
  • Keynote Sessions ✅
  • Light Refreshments ✅
  • Preconference Forums ❌
  • Opening Recpetion ✅
  • Executive Summit ✅
  • Exclusive VIP Event ✅

Conference Pass

  • Exhibit Hall Access ✅
  • General Sessions ✅
  • Keynote Sessions ✅
  • Light Refreshments ✅
  • Preconference Forums ❌
  • Opening Reception ✅
  • Executive Summit ❌
  • Exclusive VIP Event ❌

Exhibit Hall Only Pass

  • Exhibit Hall Access ✅
  • General Sessions ❌
  • Keynote Sessions ✅
  • Light Refreshments ✅
  • Preconference Forums ❌
  • Opening Reception ✅
  • Executive Summit ❌
  • Exclusive VIP Event ❌

Preconference Only Pass

  • Exhibit Hall Access ❌
  • General Sessions ❌
  • Keynote Sessions ❌
  • Light Refreshments ❌
  • Preconference Forums ✅
  • Opening Reception ✅
  • Executive Summit ❌
  • Exclusive VIP Event ❌

Example Hot Lunch Buffet Menu

    • BUCKTOWN CAESAR SALAD: Romaine Lettuce, Shaved Parmesan, Garlic Croutons, Vegetarian Caesar Dressing
    • WEST LOOP QUINOA SALAD: Quinoa, Roasted Sweet Potatoes, Dried Cranberries, Toasted Walnuts, Lemon-Tahini Dressing
    • CHICKEN BREAST VESUVIO: Vesuvio Potatoes, Peas, Vesuvio Sauce
    • SOUTH LOOP GRILLED SALMON: Chimichurri Sauce, Roasted Cherry Tomatoes, Asparagus
    • PILSEN ROASTED ROOT POTATOES & VEGETABLES: Baby Potatoes, Carrots, Parsnips, Beets, Rosemary, Thyme
    • ELI’S CHEESECAKE BITES
    • FARMERS MARKET MINI FRUIT TARTS

    * Example menu only, subject to change