Put your expertise in front of healthcare decision-makers months before Chicago with HIMSS27 Unveiled.
Get your company into the conversation before buyers get to Chicago.
On November 12, 2026, HIMSS27 Unveiled gives exhibitors an opportunity to reach healthcare decision-makers through expert discussions, technology demonstrations and content that puts their solutions in focus.
For your sales team, that means an earlier start: introduce your capabilities, identify interested prospects and build relationships in the months leading up to HIMSS27. Make November the first step toward more productive meetings in April.
The Preview Audience at a Glance
The event is designed for professionals who influence how healthcare technology is selected and put to work:
Technology and innovation executives
IT and informatics professionals
Clinical leaders
Strategic desicion-makers
directing transformation.
managing systems and implementation.
guiding technology adoption.
assessing solutions and future needs.
Its audience extends beyond confirmed HIMSS27 registrants, offering another route to prospective customers.
Planned topics include AI, cybersecurity, administrative efficiency, workforce development and digital transformation. For companies serving these areas, the preview offers a relevant setting to explain what they do and why it matters.
Give Prospects a Reason to Know Your Company
A sponsorship can put your expertise into the program and your supporting content within reach. The available formats serve different objectives:
Sponsorship | Featured opportunities, at a glance |
Platinum | A 15-minute post-keynote fireside chat, spotlight video and dedicated branded content zone |
Premier | Prerecorded panel participation, spotlight video and shared topical content zone |
Gold | A 15-minute prerecorded demo and shared topical content zone |
Package inclusions vary. Content zones can hold case studies, white papers and executive briefs.
The commercial opportunity comes from connecting the format to something your company can demonstrate convincingly. A panel contribution can establish your perspective on a difficult industry question. A demo can make a specific capability tangible. A customer case study can provide the detail a prospect needs to continue evaluating.
Together, those elements give your team several ways to earn attention and establish a reason for further discussion.
Turn Event Interest Into Relevant Outreach
Sponsor reporting covers registration, attendance, session interactions and downloads, giving your team context for follow-up.
Use that context to make the next contact useful. A prospect who explored an implementation case study might benefit from a discussion with your delivery team. Someone who watched a demo may want a closer look at how the solution handles a particular task.
Plan those next steps before the preview. Select the resources your team will use, identify who will handle inquiries and decide what a productive follow-up meeting should accomplish. This helps connect the sponsorship to the work your sales team is already doing.
Build a Longer Runway to Chicago
November participation gives your HIMSS27 campaign an earlier milestone. Your team can introduce a priority solution, learn which questions come back and use the following months to develop those conversations.
That creates a practical sequence: share your expertise at the preview, follow up around a relevant need and arrange a deeper discussion as plans for Chicago take shape. For existing prospects, the preview can also provide a timely reason to reconnect and bring another stakeholder into the conversation.
As you plan your exhibit, consider what would make your April meetings more productive. Earlier introductions, a clearer understanding of prospect interests and more time for follow-up can all support that work.
Make the Preview Part of Your HIMSS27 Plan
Bring your target audience, campaign priorities and preferred format to the HIMSS27 sales team. They can help you explore sponsorship options and determine how the preview fits alongside your exhibit strategy.
Contact the HIMSS27 sales team to discuss sponsorship opportunities and current availability for HIMSS27 Unveiled.